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Reaching Your Full Potential

Jeremy (my boss) was the first person to point out to me that saying, (and we’ve all said it) “but he has so much potential” is not saying something good about that person, but quite the opposite.  When you think about it, what is the point of having potential when you don’t make an effort to meet it?  I was at a Construction Specification Institute conference recently and one of their keynote speakers, Andrew Cornell, CEO of Cornell and Cookson Companies, spoke about the Five Tools to Reaching our Greater Potential.  I’d like to share them with you because they were very inspiring. It doesn't matter if you are selling paint jobs, driving a big-rig, or staying home to raise your children; these can apply to everyone, in every station of life.

  1. Set audacious goals. We’ve all heard about audacious goals, but seriously…set them, and do something about them.  Write them down, and balance goals for personal, family and work.  Rate yourself annually.  These goals will commit you to a specific future.  That’s worth repeating:  These goals will commit you to a specific future. They will help you say no when needed, which is important to balance your life, and they will radically alter your self-perception.
  2. People need adult supervision. Find mentors, coaches, even an advisory board.  Find people who have been where you want to go and keep them close.  Invite peer review and ask what you should keep doing, start doing and stop doing.  Create a third party framework for your own accountability and write it down.
  3. Create an image of your future self. This has to be visual, a picture, a photo that you look at every day to remind yourself of what you want for your future.  Photoshop your head on top of the body you desire.  Cut a photo of yourself and paste it next to a photo of the environment you are working towards.  It will be a daily reminder of your future.  You will be more likely to create your future self if you have a photo of what you’re striving for.
  4. Move de-energizing people away from you. Find can-do people in your life.  Spend time with them.  Those that are sucking your life energy out of you will have to find someone else.  De-energizing people require more focus and attention, which distracts you from your potential.  Get away from them.
  5. Reflect on compliments. I find this to be one of the most difficult tasks.  When people pay you a compliment, learn to simply say “thank-you” and don’t extinguish them in your mind.  Listen to these compliments.  They are truths about your potential.

Start taking these steps but don’t make contingencies.  Don’t create time frames in your mind that you’ll start these steps once something else is completed.  Start it now.  Finally, but most importantly, it’s one thing to take these steps toward realizing your potential, but think about what you want to leverage your potential towards.  Think about what realizing your potential will do for those around you.  Remember…ultimately, this is not all about you.  It’s about your family, co workers, friends, those around you.  What is the point of realizing your potential if it’s not doing something to better others?  This is not self-serving, but self-fulfilling.  Peter Drucker said it best by stating, “The only real mission for a human life is to serve others.”


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1. We’re committed to your project’s success

A lot of painters do the bare minimum, just to get by and move on. That’s not who we are or how we’ve built our reputation.

2. You can feel comfortable with our team

From the estimator to our office team, field employees to Crew Leader, we want you to know that you’re valued, cared for, and safe.

3. We’ll do the job correctly

You deserve total transparency, accountability, and exceptional work. No skipped steps or opting for the “easy way.”

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Because we know we’re doing it all the right way, we can confidently stand by our work. We’re picky, and we want you to be 100% satisfied.

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4.9 rating from 350+ reviews

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Brooks did a fantastic job on our exterior and interior paint jobs. Quality was high, price was reasonable, and the team was extremely professional and detail-oriented. Mark was our crew lead and the team performed a number of exterior wood repairs, a door re-stain, interior and exterior painting. Mark clearly takes a lot of pride in his work and went above and beyond to ensure the work was high-quality, including finding exact matching siding to fix dry rot, and performing minor repairs that weren't even included in the quote. He and the team were all consistently positive and personable, joking with each other throughout the day, while also genuinely complimenting each other on the quality of their work. It was great to see, and that positivity definitely showed through the work they did. We couldn't be happier with the end result.

Ryan Schauland

Consummate professionals! We hired Brooks to repaint the exterior of our house, and they did a fantastic job. The paint looks wonderful, everyone was also on time, friendly, and respectful of our property. Exceptional communication through the entire process. I was worried about damage to the landscaping near the house (bad previous experience with another outfit), but they were all very understanding and the crew was super careful. Did what they said they would do with no weirdness, no smoking, no radio, and they cleaned up after themselves nicely. This picky customer is very happy!

Lisa Goodin

Courteous and well mannered, attentive, discussed complete job and provided good service.

Juan C., C.H.P.

Very professional. Painters were very accommodating on the little things.

Claude V., Dixon

Competent, very thorough, listened to my wishes, very accommodating. Hard workers, friendly, happy, willing to please.

Kay M

Great job in every way- quality of work to customer service.

Debbie M.

I have always received excellent customer service and the crews are always very concerned about ensuring satisfaction!

Shawn W.

Mark and the team from Brook’s Painting are exceptional at their jobs. We recently renovated a 5000sqft home and they did all the painting. Their attention to detail and investment in our project is so appreciated, and we knew we were in good hands with them. The value they add by identifying issues, making suggestions and going the extra mile to deliver quality work and make sure we are happy with our home is such a breath of fresh air. I would hire this team and company for any future work in a heartbeat and can’t say enough how amazing they are!

Kirsten Martin

I wanted to have my kitchen cabinets painted but knew that that was a job that required skill and expertise. I called Brooks Painting and the experience from start to finish was perfect! Everyone I dealt with was personable and good at their jobs. They spent time answering questions, explaining the exact process, and did the work precisely as promised. They even did a few other small jobs (repairing and painting 2 water damaged ceilings) to perfection. And everything was neat and clean when they left! And the cabinets – better than I could have hoped for. Esteban is a master craftsman who was meticulous in every aspect of his work. The finish is smooth as glass with no imperfections. I couldn’t be happier!

Christina Fotenos

Eric and his crew were on time every day and did a very thorough job. I was thrilled that they were willing to paint my outdoor light fixtures which were getting rusty. I was particularly impressed how much time they spent going over their work at the end to catch spots that were missed. I’ll be using them again for interior painting.

C Lewis

Easy to work with - pleasant, efficient, competent, always available, answered all questions. Totally professional - each person. Thank you all! A great job!

Stephanie Brown F.

Very professional, live up to their billing! [The] company was very cooperative, on top of everything. [They] followed through with their commitment.

Marylan T.

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Residential and Commercial Estimator Corey is a wonderful asset to our sales team! Whether you're seeking expertise for a residential interior, cabinet, or exterior painting project, or you're a commercial owner or contractor in need of a quote, Corey is your go-to expert!

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Residential Estimator Ryan is a fantastic new addition to our sales team! If you have a residential interior, cabinet or exterior project, book with Ryan!

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